Color

2 trends, each with receipts.

ColorIn season

Purple Reign

Royal and eggplant purple run through the fall 2026 collections and also turned up across street style at the shows. Editors suggest pairing it with fall neutrals like camel, brown and gray, or starting small with a purple bag or knit.

The receipts3 sources

VogueAug 21, 2026The Top Fall 2026 Color Trends, From Royal Purple to Juicy Peach (opens Vogue in a new tab)
Harper's BazaarOct 23, 2026These 9 Dress Trends Are About to Be Everywhere This Fall (opens Harper's Bazaar in a new tab)
PORTER (Net-a-Porter)Oct 9, 2026The Street-Style Trends That Defined Fashion Month (opens PORTER (Net-a-Porter) in a new tab)

Sources checked Oct 29, 2026

ColorIn season

Red as the New Neutral

Small doses of red are being used to finish an outfit: a belt, a brooch, earrings, a scarlet knit or red denim. It is the easiest way into the season's color story, since one red accent can update otherwise plain basics.

Red became a new neutral this season
Jaclyn Alexandra Cohen, Harper's Bazaar

The receipts2 sources